Gayle Edwards – How to create a bigger impact with better branding and messaging

February 20, 2022
Up Your Creative Genius
Up Your Creative Genius
Gayle Edwards - How to create a bigger impact with better branding and messaging

Show Notes

* Do you find it a challenge to talk about what you do and to promote your services without giving others “networkers neck”?
* Are you showing up and having the impact that you truly want in your marketplace?
* Do you know how to extend your influence as a Leader beyond your existing circle so you control the narrative on what others say about you?

Gail Edwards knows exactly how you feel as she has worked with hundreds of Entrepreneurs, Business Owners and Corporate Leaders who have faced all of the above challenges and more! The challenges most commonly faced by Entrepreneurial Disruptors, like yourself, are that you don’t have enough clients, you’re not positioned to get some of the bigger opportunities that you see others getting and, of course, the dreaded Imposter Syndrome – it always shows up doesn’t it? Through Gail’s unique and innovative “Standing Up in your Own Hallelujah” Disruptive Personal Branding process, she takes you through 5 steps to creating a magnetic personal brand.

Gayle Edwards:

“There’s a saying that I absolutely love. And that is act as if you don’t force. I don’t like to fake it till you make it because that doesn’t work. But act as if.”

“It’s not just about the networking, but it’s about the collaboration. It’s really working with each other. So now there’s a connection, collaboration, and now we’ve got genuine relationships.”


1:47 Gayle’s journey into Brand You Consultancy

15:10 Gayle shares her opinion on how technology has changed the world 

16:37 Shaping the collaboration

18:24 People who influenced Gayle in her life 

23:48 Gayle’s definition of intuitive impact entrepreneurs

31:08 Daily routine that Gayle practices 

35:00 Gayle’s favorite book and tips on pivoting in life and getting through challenges

Social Media



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Patti Dobrowolski, Gayle Edwards

Patti Dobrowolski  00:03

Hello superstars. Welcome to the Up Your Creative Genius podcast where you will gain insight and tips to stomp on the accelerator and blast off to transform your business and your life. I’m your host, Patti Dobrowolski. And if this is your first time tuning in, then strap in because this is serious rocket fuel. Each week I interview fellow creative geniuses to help you learn how easy it is to up your creative genius in any part of your life. Hey, everybody, oh my gosh, I have Gayle Edwards here. She’s an international award winning global impact and brand strategist, a speaker and author. She works with intuitive impact entrepreneurs and purpose driven organisations to help them build their brand and leverage their identity to claim authority and dominate the marketplace. Gayle, I can’t believe you’re here. Like I really she’s like the founder of Brand New Consultancy, and she combined her spiritual gifts with 30 years in brand marketing, communications, trainings and coaching. And I just want to say we met in clubhouse because we both felt that someone in the clubhouse needed our help, she was able to help them. I don’t know what happened to me. I got lost in the fray of it. But it was fantastic. Gayle, I can’t wait to talk to you. Welcome to the show.

Gayle Edwards  01:37

Thank you so much, Patti. And I’m so honoured and humbled to be here with you today. I’m looking forward to this exchange of wisdom actually, Patti?

Patti Dobrowolski  01:47

Yeah, I know, well, because we never really got to talk just for that little brief moment. So and I’ve been in clubhouse where you’ve just dropped all these bombs of wisdom on people and you just pour into people. That’s how you are. Well, how did you become that? I mean, tell everybody that’s listening. Tell us your story. How did you start off doing this and then start doing what you’re doing now?

Gayle Edwards  02:13

Well, actually started when I was very young. So I’m a big believer that we teach what we most need to learn. Okay, so helping people to get really clear about who they are, you know, what their message is? How are they going to impact? How are they going to extend that impact. So it’s no surprise that I didn’t know how to do any of that. And I, I did not know how to do any of that from a very young age. You know, I grew up learning to speak when I was quite old, I was about four, when I first got in sentences, which has been quite late. There was nothing wrong with me, I just didn’t want to talk.

Patti Dobrowolski  02:55

And you talk so much now that we’re making up for now, which is fantastic for all of our listeners, yes.

Gayle Edwards  03:05

But what that did to me, is that it made me very observant. Number one, so I became really good at reading people. I would find ways of communicating with them without having to open my mouth. Because that’s what it does. It just makes you really communicating. However, it also made me quite insecure, and very self conscious, as well. I was always the quiet kid. So you can imagine when you’re in your own world like that, when you’re isolated. My escape was books. So that really fired off my imagination. It really helped to strengthen up and broaden my vocabulary, as well. So by the time I was speaking, by the time I got about five, six, and started speaking, I was actually a very good speaker. A crippled with self doubt.

Patti Dobrowolski  03:57

Yes. I bet, oh my gosh. Yes. Wow. Okay. With self doubt.

Gayle Edwards  04:07

You know, still very shy in school. And that’s, you know, that kind of really started to pay out even more. And I didn’t know what I wanted to do for a career, but I knew I still really liked people because I was good with people because, yeah, it’s only time so much time observing them. So I started off my career working in PR for the media. See the big BBC over here? Oh, my God. Wow.

Patti Dobrowolski  04:38

Beat him off over the BBC. Yes.

Gayle Edwards  04:40

Exactly. And that in fact, I used to be the BBC Proms press officer god. Yeah. You know, so that really helped my confidence.

Patti Dobrowolski  04:49

Yeah, I bet.

Gayle Edwards  04:50

You can’t work in the media and not really, especially back then in the 80s. And also being in the BBC as a young black woman.  Wow.  You know, I was very distinguished or distinctive, you know, like now we have, you know, lots of diversity and inclusion, whatever. So I was very distinctive. So, because I didn’t want to stand out any more than I was already standing out, and made myself confident, I became the way out.

Patti Dobrowolski  05:16

What did you just act the role and then step onto it.

Gayle Edwards  05:21

There’s a saying that I absolutely love. And that is act as if you don’t force Yeah, I don’t like fake it till you make it because that does. Yeah. But act as if, and I always, you know, thought, Okay, if I was, and remember, this was the 80s. And

Patti Dobrowolski  05:39

I know, yes, I’m there with you. We’re probably around the same age. I’m gay. Yeah. Yeah.

Gayle Edwards  05:45

So it all sounds like okay, well, if I was this successful TV media person, how would I be and that’s what I didn’t?

Patti Dobrowolski  05:56

Yeah, fantastic. I love that. I feel like that’s how my whole life has been, like, I’ll just take on a role. And then I’m a business consultant, then I’m an illustrator, then I’m an actor, then I’m, whatever the moment needs, you have to step into it. And that as if principal, I think, is one of the most powerful things you can do to become more of yourself, right? I mean, to be stepped into a bigger room, don’t you think? Once you do that, you’re like, Okay, if I can do that, I can do anything, if I can command the room for the first time. And I would always say to myself, you know, before, when I would first go on stage, and there, there’d be like, 1000s of people in the room, I’d be like, okay, so you only have to do this for the first time once. And then after that, so just imagine that you’re on the backside of this, and it’s so fantastic. And then I just go into it, you know?

Gayle Edwards  06:48

Absolutely. Absolutely. And, you know, through that time, I had this real unsettling feeling, you know, when you just feel something’s not right.

Patti Dobrowolski  06:58

Yes, yes.

Gayle Edwards  06:59

And loved my job, you know, lose jobs quite frequently, because I was able to in the 80s, you know, me you know, and I worked at various TV production companies and fashion or whatever, but I always felt you know, there’s something more.

Patti Dobrowolski  07:20

Something more something else. Yeah, yeah.

Gayle Edwards  07:22

I spoke to my dad about it. God rest his soul, I suppose my dad at the time, and said to him, I know that want to do more, but I’m not quite sure my parents, they were immigrants from the Caribbean. And you know, they vote very firmly believed in you got a job and you stayed there for.

Patti Dobrowolski  07:39

That’s right. Because the safety net, right.

Gayle Edwards  07:41

It’s a safety net. Yeah. Really. You need to sort yourself out. You know?

Patti Dobrowolski  07:48

You really need to sell yourself out. Yeah, you do. I can’t tell you how many times my parents tried to make me do that. Oh, that didn’t work. Yeah. Well, anyway, so then what happened? What you do and you got

Gayle Edwards  08:03

I just, you know, we kept having this conversation. He said, Look, all I know, is just you just get a job that you love doing, then you don’t have to worry about it. Yeah. No, I just like talking. No one’s gonna pay me to speak. You know who’s gonna make cuz I love to speak to people.

Patti Dobrowolski  08:25

Yes. And you’re good to speaking to people.

Gayle Edwards  08:28

And I like speaking into people.

Patti Dobrowolski  08:31

Yes, yes. Yes.

Gayle Edwards  08:32

People will come to me with the challenges and yeah, they might as well and I love speaking into that, you know, and then I discovered this wonderful thing called coaching. Yeah, oh my gosh, you pay me to give them advice. You don’t actually give them advice scale, you know, you kind of help them.

Patti Dobrowolski  08:55

You help them pull themselves up. But

Gayle Edwards  08:58

Yeah, I just love this thing called coaching. And I literally just dove in headfirst, I was all over and then NLP and then EFT tapping and, you know, and hypnosis and all kinds of different therapies or modalities or resources, I started adding to my toolbox. And all the time. I was getting more and more results with the people I was speaking to in terms of they were starting to notice.

Patti Dobrowolski  09:24

Yes, I bet.

Gayle Edwards  09:25

Change, you know, real. Yeah, the transformations were going. I was just playing with it at that stage. You know, yeah. Someone say to me, Oh, girl, you do that NLP thing. And I don’t like spiders. And I’d be like, Yeah, let’s play. And then, you know, sometime now, I mean, they’d be like, You know what, I actually took a spider out of my bath the other day and I’m like, wow, this stuff works. You know.

Patti Dobrowolski  09:54

I love that. I love that because that’s when you experiment with things then you learn about about it, they learn about it. And it’s all I mean, that’s what’s true when you’re coaching anybody is you’re always coaching them on what you’re learning right now. You don’t like coach them, like there are some things you pull through from the past because you know that they’re standard and they work and it’s consistent. But the most exciting part of coaching is when you’re doing something brand new.

Gayle Edwards  10:23

Absolutely. Absolutely. You know, there was a lot going on at that time. And I knew that, that nine to five employment road wasn’t really for me. So I made the decision to just jump. You know, it was after actually I attended a conference in the state of New York in Westchester. And it was nothing like we had in the UK at the time, it was called African American women on tour. It was hosted by SP magazine.

Patti Dobrowolski  10:53

Now nice.

Gayle Edwards  10:54

We didn’t have anything like that in the UK. And I was completely in thrall, I was mesmerised. And all I remember was one lady came on stage. And she was hosting a workshop and she came on, she looked so beautiful. She was the vivacious and vibrant. And she walked on stage. And she said, I’m going to be 50 next birthday. And I’ve only got one regret in life. And that sort of only been living a life of purpose for 12 years. And I did a quick, dirty calculation. I thought, I’m only 34. She was 38. I’ve got time. Well, I came back handed in my notice there and then, and I’ve never looked back since that was 22 years ago.

Patti Dobrowolski  11:35

Oh my god, that’s so fantastic. That is so fantastic. That is amazing.

Gayle Edwards  11:42

That’s kind of like how I got to be this entrepreneur, how I got to be doing what I’m doing now. With?

Patti Dobrowolski  11:49


Gayle Edwards  11:49

I learned all the coaching techniques and all of that stuff. But I was actually quite frustrated with coaching. Because sometimes I just wanted to take someone say no, you are more than this. You’ve got the answer.

Patti Dobrowolski  12:00

Yeah. Right.

Gayle Edwards  12:01

I really wanted to be involved in genuinely having an impact in the chat with their transformation. So I started to do other than just coaching, I started to blend it. And I always tell people that I’m not your traditional coach, you know, I’m that person, that is the proverbial kick up the bum. I am. Yes, you know, let’s try this, or let’s try this. I’m going to listen. But I’m also going to genuinely hold you hold your hand and help you. And you know, messaging because I’ve been in marketing and media and branding and communications for so long.

Patti Dobrowolski  12:38


Gayle Edwards  12:39

I found that people just couldn’t talk about themselves. They’d have all these wonderful ideas that have these wonderful businesses even. But the moment you ask them to speak about it, they’ve come up.

Patti Dobrowolski  12:50

And they would and then they these little tiny things would come out and they’d be all Bumbly and kind of confused. And then you’d be left thinking to yourself, Geez, that didn’t go very well. Yeah, you see, and then too, they think How come that happen? You know, how could I be so afraid that I couldn’t totally express myself articulately and tell you in a nutshell on an elevator, right?

Gayle Edwards  13:12

Absolutely. And then, you know, lots of people don’t like the elevator pitch and, and I thought no is more than that began. Scripted, you know, and I was running networking events at that time. And when people use it themselves, they were holding up a piece of paper. And they were saying.

Patti Dobrowolski  13:28

And reading their cue card or giving a talk. I’m like, please.

Gayle Edwards  13:32

I don’t need that, you know? Got it. You just need the confidence to say it. And that was where it started. And that’s how I developed my standing up in your own hallelujah programme. Yes, does that it helps people to be more of themselves more of your time.

Patti Dobrowolski  13:52

Yes, that is so fantastic. And so now that brings us up to date right now. Right? So tell me what are you excited about right now? What’s happening right now? Do you want to tell people about there are so many things happening right now? Well just give us all we want to know and then I’m going to ask you questions about them of course and you more you.

Gayle Edwards  14:14

So I’ve just launched my own podcast as well during the offseason, which I’m very excited about. I’ve been talking about that for a while. Good actually, that’s one of the that’s one of my catchphrases. You know, we say to people I dare you. How willing are you today yourself to be awesome. So that’s been really, that’s fantastic. I’ve just gone into a great collaboration with which rich woman magazine or on their brand editor so starting to collect stories and build some great issues for that because they’re offline as well as online. Also, the daring be awesome network, which is a new way of networking. You know, we’ve been in this who knows what this has been the last time.

Patti Dobrowolski  14:51

Who knows really? I’m not even gonna guess.

Gayle Edwards  14:55

Exactly. But you know, networking as a result has changed. Yes, you have He’s doing on online, we’re starting to go a little bit out again now. So, but that has changed, because we’re different. The whole experience.

Patti Dobrowolski  15:10

What would you say is what you think how we’re different? I want to know, from your perspective, how are you different?

Gayle Edwards  15:16

So one of the things that I find is we’re almost in this conundrum, you know, we’ve been so without proper, consistent human contact so long, that we’re almost like, you know, we’re grasping, we want that contact to get, but we’re also wary, we’re like, okay, so is this okay? You know?

Patti Dobrowolski  15:41


Gayle Edwards  15:42

How are we doing this here?

Patti Dobrowolski  15:44


Gayle Edwards  15:45

Just from that basic level alone. So when you like, go put that same scenario into a networking scenario, you’ve got some people who want to genuinely connect, because that’s how they connect with each other.

Patti Dobrowolski  15:59

Yes, yes.

Gayle Edwards  16:01

And then there are some who are a bit more standoffish. And so they will come across as being, you know, a bit more abrupt. That’s going to change the dynamic. I’ve seen it already with some events, that changes the dynamic. So what I’m doing with the Daring Nielsen network, is I’m bringing people together so they can genuinely collaborate together. So they that closeness, it’s not just about the networking, but it’s about the collaboration. It’s really working with each other. So now there’s a connection, collaboration, and now we’ve got genuine relationships.

Patti Dobrowolski  16:37

That’s right. I’m so with you on this. Now, I think that so when we think about how it is that we really learn and grow, it’s when we collaborate with people on stuff when we get together. And we figure out oh, yeah, you do this. And I do that, well, let’s do this together, let’s do an experiment together. And the best experiences I’ve had are collaborations where things are just wide open. Now, do you give them the opportunity to figure out how they would collaborate? Do you help create a construct by which that they get something to work on together? Do you give them a project?

Gayle Edwards  17:14

So what happens is, so we have a little networking thing, period.

Patti Dobrowolski  17:21

Speed networking? Are they in line?

Gayle Edwards  17:25

So what they have to do rather than that standard? Oh, hi, my name is a, what they have to do. They have to give us one fun fact about their business.

Patti Dobrowolski  17:34


Gayle Edwards  17:35

What is the challenge they’re currently facing? Okay, good. So then we go off, we have a lovely lunch together. So they’re really getting to know that. And then after much, they have to work on the challenge. So as a collective, they work on each other’s challenges.

Patti Dobrowolski  17:50

Oh, that’s fantastic.

Gayle Edwards  17:52

But now you’ve got all these people who you’ve suddenly got a team helping you the thing you are most, whatever that is, you having to go find a coach, but you’ve got a team of people who are sitting there, and they’re giving you their feedback, they’re giving you their input, they’re telling you well, okay, that’s a great idea that actually that does not, I can’t see that would work. They’re also able, because it’s your ideas, every single person gets a chance to do this. So what they’re also able to do is connect people with those outside of the room.

Patti Dobrowolski  18:24

That’s right. So you give them all your network you network with them about it’s like people will often drop into, you know, I do a thing, if you want to connect with me just get into a 20 minute call. I see you have that too in your link tree, right. But people do and I’m just honestly connecting them to whoever they need. Because why not? Why not? That’s the whole point. Is that because I think about. Don’t you think about who influenced you like who did influence you and pull you in? Who influenced you and gave you that lift up?

Gayle Edwards  18:57

So many people, the very first person to that woman that walked on that on the stage. I was at that conference because of another lady who was the keynote speaker who was a lady called Sabrina Jackson Ghandi. And she had written a book, which just landed in my lap at exactly the right time in my life, which was called sacred pampering principles for African American women. And I thought, even though I’m not African American, so back then. It was fantastic. And because she was the keynote speaker, that’s how I ended up at that conference. And that lady that walked across the stage that really grabbed me her name was Jill Diamond Taylor. Oh, yeah. Oh, honestly. And between the two of them, they were my Shiraz for a very, very long time. But then there were people here in the UK, who were really really influential and instrumental as well with my growth and my development, not just as a person but even as an entrepreneur just learning how to do business in a really professional way. You know, people like Jatinder is the founder of the Athena network our time, you know, people like Pete, like Pico, and I absolutely adore pizza enthusiasm. I love to work works with people, you know, Dr. Marina, the founder of rich woman who just breeds belief into everyone, you can’t help but be brilliant.

Patti Dobrowolski  19:25

That’s right. That’s right, when people are filling you up with that kind of enthusiasm to I think, but you also must have had some peace inside that confidence from before that, as if, you know, stepping into it, than that must have helped you to in all those cases?

Gayle Edwards  20:38

Absolutely. Absolutely. And I’m very lucky because I come from a family of very strong women.

Patti Dobrowolski  20:43


Gayle Edwards  20:43

And, you know, my mom, and my answer were very, very, you know, instrumental in my upbringing, as well, actually just can do. Is that what you mean, you can’t do that? Of course, you can.

Patti Dobrowolski  20:55


Gayle Edwards  20:57

So that, I’ve obviously got some of that as well, because, Patti, you know, what this journey is like, it’s never all uphill. You know, it’s great that we’re having this conversation, we’re talking about some great things that have happened, but we know that there are some awful things that are happening.

Patti Dobrowolski  21:12

No doubt, no doubt. I mean, with people and things and places and money and all of it, you know, structure and you know, you expand your team, and then you can track the team based on whatever you learn and grow there. Right. And and I would say to have you come to those places where you get kind of stalled out in your business, and you’re thinking now, what am I doing that? What am I gonna do that? Like that?

Gayle Edwards  21:38

Absolutely. You have those periods where you think, this valleys deep, am I gonna get out of here?

Patti Dobrowolski  21:46

Well, now, how do you get out of there? How do they get out of there? I’m curious how many?

Gayle Edwards  21:51

There’s two things that saved me on a daily basis. One of them is bathing. I absolutely. I know. But that’s where I do my meditation. Yeah. And when I’m in the bath, and I’m either meditated. I just find something always sparks off. Always, you know, so most evenings, I would tend to end my evening, settle down for the night by having a bath. In the bath is where I also do my gratitude. It’s become a real nighttime ritual for me. And it has been for many, many years now. So that really helps me. And I always think, you know, there’s always tomorrow. But then the other thing is my daughter, and my daughter is nearly 20 Now, but she.

Patti Dobrowolski  22:34

She’s a young woman now.

Gayle Edwards  22:36

Yes. Oh, yeah. She’s young, you know, upon coming, but when. So her dad and I divorced when she was eight, nine, okay. And I remember going through really dark, dark, dark, dark time. And I used to have a programme at that time called the breakthrough diva. And I remember one day, one weekend, her and I was sitting on the sofa, and I was really miserable and upset. And I was trying to be, you know, upbeat for her.

Patti Dobrowolski  23:05


Gayle Edwards  23:05

And she said, Mom, I’ve just got something. She was about nine at the time. She said, Mom, I’ve only got one thing say to you, I said, What’s that makes it? She said, You’re either the breakthrough diva or you’re not. And I thought, okay.

Patti Dobrowolski  23:22

Okay, golden tougue wisdom coming right through that child to you.

Gayle Edwards  23:25

Right off the bat. And even though I no longer run that programme, you know, to this day, that’s what gets me through. I just remember because, Mom, you’re either the breakthrough diva or you’re not. And I think, you know, I’m going to choose to be the breakthrough diva through this moment, I am going to act as if that right. It always comes back to that.

Patti Dobrowolski  23:48

Now one of the things that you describe yourself as you work with intuitive impact entrepreneurs, tell me what you mean by intuitive impact entrepreneurs.

Gayle Edwards  23:58

Yes. And I choose those intuitive impact entrepreneurs because they are the people who show up who have these unexplained gifts. They don’t know how they do what they do. You know, they just know that they’re very good at doing whatever it is. And they tend to be people who are empaths. So they, you know, they really feel other people’s energy. They’re very sensitive, they tend to be highly sensitive. They tend to operate if they’re business owners, they tend to be very heart lead. No, they tend to be the therapists among us, the healers, people, they have such a big heart, they just want to give them they give and they give. Yeah, and person they never give to themselves. It was the person that’s always last on their list is themselves. So and they’re also who are the least structured. So when it comes to business, you know, they just want to give that give it away for free but then they realise they can’t pay their rent or their mortgage.

Patti Dobrowolski  24:54


Gayle Edwards  24:55

Yeah, they’re the people that really resonate with me, but cuz I know what that’s like, because I’ve been in that situation. I know that slide. So what I do for them is I provide them with the structure, the business structure. With the both the branding and the brand help them build that personal brand around. Yes, really connect with them and understand because you know, out in the wider world, they have a reputation for being fluffy.

Patti Dobrowolski  25:27

Okay, that’s right. That’s right.

Gayle Edwards  25:29

But they’re not fluffy. No. Okay. They are just so heart centred, that they want to wrap you up in fluff that they did, because they care so much. So I show them and help them and educate them as to how they can have a thriving business successfully, whilst they’re speaking the language of those that need to hear them?

Patti Dobrowolski  25:50

Yes, yes. I love that. And then do you work with them? One on one? Do you do group stuff? How do you like to work? Are you one too many? How does it work?

Gayle Edwards  26:00

I love one too many buy also loved ones? Well, because even when I’m in a one to many situation, I’ll still hone down on one. Because I love to see, I like to see the transformation right there in the room. But also everybody else can see. Yeah, and that’s where the real magic is.

Patti Dobrowolski  26:18

I love that. I hope you come to my city. So I can experience you in that way. Because I see you only I don’t see you in clubhouse. But you know what I’m saying? And I think that this, for me, I’m fascinated with the transformation myself. I think, you know, if people understood that transformation, it’s not an easy course. But if you know what you’re going for, then it’s clear. Because you have to understand really, that yes, vision is out there. And you always have a vision, but the goals are the things that you want to get to. And that once you achieve something, then you can look back at who you were before you achieve the goal. And then you see, ah, I’ve made progress. And that progress gives you confidence.

Gayle Edwards  27:06

Absolutely. You know, I have clients come to me for all sorts of things that you know, patterns come to me they say things like, my business isn’t working. I’m not making any money. I don’t know what to post on social media, you know, and it all comes down to the same thing. It always comes down to well, who are you? You know, who are you showing up as to your clients? Maybe they don’t understand you. You know, who are you showing up as on social media? Yeah. And also, I’m also a big believer that everything works, but not everything works for you.

Patti Dobrowolski  27:40

You know? That’s right. It’s true.

Gayle Edwards  27:43

You got to choose what works for you. But well, maybe have great success out there. On Instagram. Yeah, that might not be your thing.

Patti Dobrowolski  27:53

No, it might not. I mean, here’s my being in a room with people networking like that. That might be the way but you’re gonna know yourself and find yourself. Yeah, I think I think it’s Yeah, yeah. Yeah, I think everybody, there’s so much selling that’s going on in the world right now. You know, it just drives me crazy. And then when I have to sell something, I’m like, Oh, I’m so sorry that I’m doing this. And I just need you to know this is happening if you want to come do it, right. But what’s also true is that I realised this thing this year. And I wonder how you feel about this, you know, like people, when they set goals that the New Year’s, the way we did it before was it was a resolution of something that’s of the past. So you can’t really go set or future cast from that place. But also I realised that goals is not just about the what you’re doing with your business or these other things. It’s about, I mean, in terms of money and stuff, all of getting stuff together. It’s about the feeling of well want to experience.

Gayle Edwards  29:00

Absolutely, Patti, and that is what you know, if we’re going to get really spiritual here, that’s what, from the third dimension into the fifth into the fifth dimension, this feeling is the experience, and more and more people now have to give their clients an experience of them because, especially with the pandemic, you know, yeah, so people pivoted, there’s that word, so many people pivoted, you’ve got people coming into your industry right now doing what you do, who’ve only been doing it for two years, 18 months, but because they’re really have locked into the whole experience.

Patti Dobrowolski  29:41

They understand how to create it.

Gayle Edwards  29:43

There’s the now they are getting the accolades that many people who were sitting the here before the pandemic, yeah, now looking at them thinking about, I know I’ve got more experienced them. Yeah, but you’ve been slow to the market. Yeah. We’re trying to work in a Very old paradigm.

Patti Dobrowolski  30:01

That’s right. In the old paradigm, you got to get out of it, you got to step in, I and I would say this thing too, when I think about you, and I think about what you’ve done. Like, these are things. I mean, you and I, we sit on a lot of history, we’ve done a lot of things. That’s all there is to it. But what we know is, and I know this must be true for you is that we are always trying to learn something new, we know we have to learn something new. Because otherwise, we’re a dinosaur.

Gayle Edwards  30:29

With Dinosaurs as it is much less now. Exactly. And giving it away. You know, so you have to stay nimble, you got to stay nimble, you got to stay flexible. And that’s one of the things I love about clubhouse, because it allows you to listen to millennials and people from different parts of the world, how they’re doing what they’re doing is great. And, you know, if you’re not flexible, if you just have this rigid way of doing business, it’s not sustainable. No, not sustainable. You know, people literally go past you.

Patti Dobrowolski  31:08

Yeah, yeah. Well, and when you’re talking about this is the thing when you earlier you said this thing about Okay. I wonder people are different now. And I think this fifth dimension piece, this is what we’re talking about, we’re talking about expanded consciousness that people have stepped into a bigger room, and some people have and other people are still behaving as if it’s the same. And that’s the middle, that’s where you’re missing out. The opportunity is that no, the world is different. It’s broken open, and you either step into the open broken-ness of it, and you experience yourself as a new being in that, or you are going to be left behind on the train. And then that’s what’s true. So how do you step into every day with a fresh mindset? What do you do that helps you to be in that fresh? You take a bath? I know that what are you curious about or looking at right now that you think of? That thing seems fascinating to me? You said your daughter, you showed up that thing? And then you said I’m going to think I’m going to do an NFT with this? And I was like yes, you are yes you are. And if those of you that are not listening that seven non fungible token, okay, you can buy and they’re going to be trading and everything we own, there’s going to be a non fungible token as

Gayle Edwards  32:24

easy to going that way. Yeah, it is. For me, same way, I have an evening routine, I have a morning routine. So I tend to wake up most mornings, between sort of like half five and half, six. So you know, it’s kind of like my normal time. And what I do, there’s two things I do immediately to always have a glass of water straightaway. So that because I have.

Patti Dobrowolski  32:45

Yes, we know that’s good flush of system.

Gayle Edwards  32:49

Always have my water bottle. And then I actually have zoom to remember I combine my spiritual gifts. So I’m very, very good at reading cards. You know, not Tarot cards. I don’t I’m not really a big Tarot lover, who like angel cards, I tend to pull an angel card in the morning. I then tend to write my intention for the day based on your card.

Patti Dobrowolski  33:16


Gayle Edwards  33:17

And then I go for a walk. Because I love it. Yeah, and the right thing. At that time, the morn there’s hardly anyone around. Yeah, so no word of life. Patti, as I’m walking around my street surrounded around you, they probably all know me. They’re probably all twitching at their curtains. They Oh, there she goes. I’ve got my headphones. I’ve got my earphones in. And I am singing gospel music at the top of my voice as I as I walk, you know, and I love it. Sometimes I’ll do a little dance, you know. And I do that to three kilometres in the morning, come back. And I’m ready to start my day. And I absolutely love that. Because I wasn’t always able to do that. You know, I used to literally be on my sofa all the time. You know, just before the pandemic. I was very sick. I have cancer, unfortunately.

Patti Dobrowolski  34:08

Oh my gosh, I’m sorry to hear that.

Gayle Edwards  34:10

Oh, fine now, though. Excellent. And fantastic. And literally as I came out of recovery, we went into lockdown. So there was a period where I was really unsure because I was like, What am I going to do? Because the world changed? Yeah, I was sick. The world changed. Okay. Yeah, I was able to do what a lot of people did. I mean, she thought okay, what are most people gonna want to do? Well, now they’re working from home. A lot of people are now going to want to build this nursery.

Patti Dobrowolski  34:41

Yeah, realise their dream. They’re gonna want a baby. Yes. Yeah.

Gayle Edwards  34:45

I thought you know what, I’m that girl. Yeah, you are? Yes, you are. So that’s what gets me excited. So many people, you know, literally finally getting the chance to live their dream

Patti Dobrowolski  34:59

Then yes, yes, yes, yes, I love that. And I think, you know, there’s nothing greater than helping people to step into the reality that they’ve always dreamed about. And it’s not that far away from you. So, you know, if you’re listening, you have to understand that we’re in your corner here, we’re here to help you step into a bigger room, no matter what it is, even if you already are in that bigger room, and you’re searching around and you don’t know what it is, you know, pay close attention to the gifts that come to you. And then be grateful for every little thing. You know, everything in your world without exception is there to help you grow. So, you know, get busy and keep growing. You’re so incredible, Gail. So you know, alright, I always ask people like, What’s your favourite book that you’re reading right now? And what’s a tip you want to give us about making change and pivot?

Gayle Edwards  35:54

Well, funnily enough, my favourite book, and I think this is probably my favourite book ever. And I never ever thought I would say this about this particular person. But I’ve got to say, Will Smith’s book, I don’t tend to read biographies or things like that I normally read business books. And, you know, had you asked me maybe three months ago, probably would have said something like, you know, code of the extraordinary mind or something. But Will Smith’s biography has been amazing. I’ve read the paper version, and the audible version. And the reason why they are both experienced audio, it’s like you’re at a concert almost. Yeah. And the book, the paper version, you know, the pictures of his life in his family. It’s an experience. Yeah, so that’s my favourite.

Patti Dobrowolski  36:45

That’s fantastic. I love that.

Gayle Edwards  36:47

And my tip, is just do it, you know, do yourself, as I say, Just do yourself, you can literally do anything, there isn’t anything that we can’t do. Yuffie The very fact that we came into this world, not being able to walk and talk and fend for ourselves, and now the majority of us are able to do just that. Yeah, that in itself is a testament to what we can do as humans. So if you can do that, when we’re little, imagine what we can do now. We’re big.

Patti Dobrowolski  37:14

I know. And if you bring that childlike mind into everyone you do then you’re always going to be curious, you’re going to be excited. Everything’s going to be like a puppy in the car waiting to go to the park. That’s what you want to be. Yeah, let’s go. I know, we’re going somewhere exciting. My dog can’t even hold himself back. He starts to squeak as soon as we get in the car. Oh, I don’t know where we’re going. But I’m gonna meet people, right? And so if you can have that beginner’s mind about everything I just.

Gayle Edwards  37:42

And you know, Patti, one of the other things I’m excited about is the obviously I also the International Academy of universal self mastery. And what they do, they really promote this idea of play. They call themselves a playground for conscious influences. And I would say a tip for self mastery, we’ve got a master our own cells.

Patti Dobrowolski  38:03


Gayle Edwards  38:04

Once we become more aware of who we are, it just opens us up to so much more. Really, really does. And we’ve got unity of people that are just like that. Oh, that’s what happens.

Patti Dobrowolski  38:19

That’s right. That’s it. The magic happens everywhere. And I love that you’re talking about stepping into yourself, know yourself, understand yourself, grow yourself. And in that self mastery, then you find I think, liberation and freedom. You’re free from the constraints of what anybody says or does because you trust and know yourself and you’re aligned with the universe. And so you’re doing and living your purpose every day and you definitely are sister. You are incredible. Gayle. Oh my gosh. I just feel like this like Time flew. I’m getting back because this is so incredible. I can’t wait to collaborate with you on something. I know that it would be amazing. So let’s just hook up either in clubhouse, out a clubhouse. I don’t care. But everyone if you’re listening, just read the show notes and go follow Gayle Edwards. What’s your handle on Instagram? We’ll just say it right here.

Gayle Edwards  39:17


Patti Dobrowolski  39:20

Yes, go there. And then I want you to just follow her and just follow her right into clubhouse if you want to hear some amazing things from her. Thank you so much, Gayle for your time.

Gayle Edwards  39:31

Oh, thank you. Thank you. It’s been an absolute pleasure but you know it has gone way too quick.

Patti Dobrowolski  39:38

All right, so we’ll do it again soon then. I know we will. Okay, everybody you know the drill if you like the content, share it with your friends and until next time Up Your Creative Genius. Thanks so much for listening today. Be sure to DM me on Instagram your feedback takeaways from today’s episode on Up Your Creative Genius. Then join me next week for more rocket fuel. Remember, you are the superstar of your universe and the world needs what you have to bring. So get busy. Get out and up your creative genius. And no matter where you are in the universe, here’s some big love from yours truly, Patti Dobrowolski and the Up Your Creative Genius podcast. That’s a wrap.

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